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应用文写作本书围绕大学生应用文写作能力培养展开讲述，循序渐进地讲解了各种应用背景下的应用文写作的基本特征和具体应用的方法与技巧。

作译者：段御宇,严雯韬,赵琴

出版时间：2023-08 千字数：0 版次：1-01 页数：224

开本：16开装帧： I S B N ：9787121456589

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目 录  
第一章 应用文概述 ··························································································· 1  
第一节 学习应用文写作 ··············································································· 1  
一、写作的概念 ························································································ 2  
二、应用文写作的概念 ················································································ 2  
三、大学生学习应用文写作 ··········································································· 3  
第二节 应用文写作概述 ··············································································· 3  
一、应用文的起源 ······················································································ 4  
二、应用文的分类 ······················································································ 4  
三、应用文的基本要素 ················································································ 5  
四、应用文的格式 ······················································································ 6  
五、应用文的特点 ······················································································ 6  
六、应用文的结构 ······················································································ 8  
第三节 应用文写作语言 ··············································································· 9  
一、应用文写作语言特点 ·············································································· 9  
二、应用文写作语言的表达方式 ····································································· 10  
三、应用文专用语言 ·················································································· 11  
第二章 日常类应用文 ······················································································· 13  
第一节 条据 ····························································································· 13  
一、条据的概念 ······················································································· 14  
二、条据的种类 ······················································································· 14  
三、条据的基本结构与写法 ·········································································· 14  
四、条据的注意事项 ·················································································· 15  
第二节 启事 ····························································································· 17  
一、启事的含义 ······················································································· 17  
二、启事的种类 ······················································································· 17  
三、启事的写作要求 ·················································································· 17  
四、启事的结构与写法 ··············································································· 18  
第三节 证明 ····························································································· 20  
一、证明的概念 ······················································································· 20  
二、证明的特点 ······················································································· 20  
三、证明的种类 ······················································································· 20  
四、证明的结构与写法 ··············································································· 21  
五、证明信的注意事项 ··············································································· 21  
第四节 申请书 ·························································································· 23  
一、申请书的含义 ····················································································· 23  
二、申请书的种类 ····················································································· 24  
三、申请书的作用 ····················································································· 24  
四、申请书的结构和写法 ············································································· 24  
五、申请书的注意事项 ··············································································· 25  
第五节 表扬信 ·························································································· 26  
一、表扬信的概念 ····················································································· 27  
二、表扬信的种类 ····················································································· 27  
三、表扬信的结构和写法 ············································································· 27  
第六节 感谢信 ·························································································· 30  
一、感谢信的概念 ····················································································· 30  
二、感谢信的特点 ····················································································· 30  
三、感谢信的结构和写法 ············································································· 31  
四、感谢信写作的注意事项 ·········································································· 31  
第七节 电子邮件 ······················································································· 34  
一、电子邮件的含义 ·················································································· 34  
二、电子邮件的优点 ·················································································· 35  
三、电子邮件的结构与写法 ·········································································· 35  
第八节 个人简历 ······················································································· 37  
一、个人简历的含义 ·················································································· 37  
二、个人简历的基本要素 ············································································· 38  
三、个人简历的写作技巧 ············································································· 38  
第九节 毕 业 论 文 ··················································································· 41  
一、毕业论文的含义 ·················································································· 41  
二、毕业论文的特点 ·················································································· 41  
三、毕业论文的结构与写法 ·········································································· 42  
第三章 党政机关公文 ······················································································· 47  
第一节 命令 ····························································································· 47  
一、命令的含义 ······················································································· 48  
二、命令（令）的作用 ··············································································· 48  
三、命令（令）的分类 ··············································································· 48  
四、命令（令）的结构与写法 ········································································ 48  
第二节 决定 ····························································································· 52  
一、决定的概念 ······················································································· 52  
二、决定的特点 ······················································································· 52  
三、决定的结构和写法 ··············································································· 52  
四、决定的写作要求 ·················································································· 53  
第三节 决议 ····························································································· 58  
一、决议的概念 ······················································································· 58  
二、决议的特点 ······················································································· 58  
三、决议的类型 ······················································································· 59  
四、决议的结构和写法 ··············································································· 59  
第四节 通知 ····························································································· 63  
一、通知的含义 ······················································································· 64  
二、通知的种类 ······················································································· 64  
三、通知的结构和写法 ··············································································· 64  
第五节 通报 ····························································································· 72  
一、通报的含义 ······················································································· 72  
二、通报的特点 ······················································································· 72  
三、通报的作用 ······················································································· 72  
四、通报的种类 ······················································································· 73  
五、通报的结构和写法 ··············································································· 73  
第六节 请示 ····························································································· 80  
一、请示的含义 ······················································································· 80  
二、请示的种类 ······················································································· 80  
三、请示的特点 ······················································································· 81  
四、请示的作用 ······················································································· 81  
五、请示的结构和写法 ··············································································· 81  
六、请示的注意事项 ·················································································· 82  
第七节 批复 ····························································································· 84  
一、批复的概念 ······················································································· 85  
二、批复的特点 ······················································································· 85  
三、批复的结构和写法 ··············································································· 85  
四、批复的注意事项 ·················································································· 86  
第八节 报告 ····························································································· 88  
一、报告的含义 ······················································································· 88  
二、报告的特点 ······················································································· 88  
三、报告的作用 ······················································································· 88  
四、报告的种类 ······················································································· 88  
五、报告的结构和写法 ··············································································· 89  
六、报告的注意事项 ·················································································· 90  
第九节 函 ································································································ 93  
一、函的概念 ·························································································· 93  
二、函的特点 ·························································································· 94  
三、函的种类 ·························································································· 94  
四、函的结构与写法 ·················································································· 94  
五、撰写函件应注意的问题 ·········································································· 95  
第十节 会议纪要 ······················································································· 98  
一、会议纪要的含义 ·················································································· 99  
二、会议纪要的种类 ·················································································· 99  
三、办公会议纪要的结构和写法 ····································································· 99  
第四章 通用事务文书 ····················································································· 106  
第一节 简报 ··························································································· 106  
一、简报的含义 ····················································································· 106  
二、简报的作用 ····················································································· 107  
三、简报的种类 ····················································································· 107  
四、简报的特点 ····················································································· 108  
五、简报的格式 ····················································································· 108  
六、简报的写法 ····················································································· 109  
第二节 计划 ··························································································· 113  
一、计划的含义 ····················································································· 113  
二、计划的分类 ····················································································· 113  
三、计划的特点 ····················································································· 114  
四、计划的写作思路 ················································································ 114  
五、计划的结构与写法 ············································································· 115  
六、计划的写作要求 ················································································ 115  
第三节 总结 ··························································································· 119  
一、总结的含义 ····················································································· 119  
二、总结的分类 ····················································································· 119  
三、总结的作用 ····················································································· 119  
四、总结的特点 ····················································································· 120  
五、总结的内容 ····················································································· 120  
六、总结的结构与写法 ············································································· 121  
七、总结写作的注意事项 ··········································································· 122  
第四节 会议记录 ····················································································· 126  
一、会议记录的含义 ················································································ 126  
二、会议记录的种类 ················································································ 126  
三、会议记录的特点 ················································································ 127  
四、会议记录的作用 ················································································ 127  
五、会议记录的结构与写法 ········································································ 127  
六、会议记录的写作要求 ··········································································· 128  
第五节 演讲稿 ························································································ 131  
一、演讲稿的含义 ··················································································· 131  
二、演讲稿的特点 ··················································································· 131  
三、演讲稿的作用 ··················································································· 132  
四、演讲稿的写作要求 ············································································· 132  
五、演讲稿的结构与写法 ··········································································· 133  
第五章 经济文书 ··························································································· 139  
第一节 经济合同 ····················································································· 139  
一、经济合同的含义 ················································································ 139  
二、经济合同的特点 ················································································ 140  
三、经济合同的种类 ················································································ 140  
四、经济合同的基本形式 ··········································································· 141  
五、经济合同的内容 ················································································ 141  
六、经济合同的结构与写法 ········································································ 143  
七、经济合同的写作要求 ··········································································· 144  
第二节 策划书 ························································································ 146  
一、策划书的含义 ··················································································· 147  
二、策划书的种类 ··················································································· 147  
三、策划书的作用 ··················································································· 147  
四、策划书的要素 ··················································································· 147  
五、策划书的结构与写法 ··········································································· 147  
第三节 调查报告 ····················································································· 154  
一、调查报告的含义 ················································································ 154  
二、调查报告的特点 ················································································ 154  
三、调查报告的类型 ················································································ 155  
四、调查报告的结构与写法 ········································································ 155  
五、调查报告的写作要求 ··········································································· 156  
第四节 创业计划书 ·················································································· 162  
一、创业计划书的含义 ············································································· 162  
二、创业计划书的作用 ············································································· 162  
三、创业计划书的制订 ············································································· 163  
四、创业计划书的结构与写法 ······································································ 163  
第六章 公关礼仪文书 ····················································································· 169  
第一节 邀请函 ························································································ 169  
一、邀请函的含义 ··················································································· 169  
二、邀请函的结构和写法 ··········································································· 170  
三、邀请函的写作要求 ············································································· 170  
第二节 欢迎词 ························································································ 172  
一、欢迎词的含义 ··················································································· 173  
二、欢迎词的特点 ··················································································· 173  
三、欢迎词的种类 ··················································································· 173  
四、欢迎词的结构与写法 ··········································································· 173  
五、欢迎词的写作要求 ············································································· 174  
第三节 开幕词 ························································································ 176  
一、开幕词的含义 ··················································································· 176  
二、开幕词的特点 ··················································································· 176  
三、开幕词的作用 ··················································································· 176  
四、开幕词的结构与写法 ··········································································· 176  
第四节 慰问信 ························································································ 179  
一、慰问信的概念 ··················································································· 180  
二、慰问信的特点 ··················································································· 180  
三、慰问信的种类 ··················································································· 180  
四、慰问信的结构和写法 ··········································································· 180  
五、慰问信写作的注意事项 ········································································ 181  
第五节 祝贺信 ························································································ 182  
一、祝贺信的概念 ··················································································· 182  
二、祝贺信的特点 ··················································································· 182  
三、祝贺信的结构和写法 ··········································································· 182  
四、祝贺信写作的注意事项 ········································································ 183  
第六节 求职信 ························································································ 185  
一、求职信的含义 ··················································································· 185  
二、求职信的特点 ··················································································· 186  
三、求职信的写作要素 ············································································· 186  
四、写好求职信的步骤 ············································································· 186  
五、求职信的结构与写法 ··········································································· 187  
六、写求职信的注意事项 ··········································································· 187  
第七节 辞职信 ························································································ 189  
一、辞职信的概念 ··················································································· 190  
二、辞职信的结构与写法 ··········································································· 190  
三、辞职信的注意事项 ············································································· 190  
第七章 传播文书 ··························································································· 192  
第一节 消息 ··························································································· 192  
一、消息的概念 ····················································································· 192  
二、消息的种类 ····················································································· 192  
三、消息的特点 ····················································································· 193  
四、消息的要素 ····················································································· 193  
五、消息的结构与写法 ············································································· 193  
第二节 广告文案 ····················································································· 198  
一、广告文案的含义 ················································································ 198  
二、广告文案的种类 ················································································ 198  
三、广告文案的特点 ················································································ 198  
四、广告文案的作用 ················································································ 199  
五、广告文案的结构与写法 ········································································ 200  
六、广告文案的写作要求 ··········································································· 205  
七、广告文案的语言要求 ··········································································· 205  
第三节 商品说明书 ·················································································· 208  
一、商品说明书的含义 ············································································· 208  
二、商品说明书的特点 ············································································· 209  
三、商品说明书的常见形式 ········································································ 209  
四、商品说明书的结构与写法 ······································································ 209  
五、商品说明书的写作要求 ········································································ 210  
参考文献 ······································································································· 212

前 言  
在大学阶段，培养完整的语文能力，一般来说应包括阅读鉴赏能力和应用写作能力两个方面。大学低年级开设的大学语文课程，倾向于提高学生的审美能力、文化素质和精神品格，往往很少涉及应用写作。然而，当今社会正处于信息化、数字化、全球化的时代，知识、信息更新速度加快。如何学习、创新知识，准确、高效地处理信息，成为摆在人们，特别是即将步入社会的大学生面前的重要挑战。侧重处理信息材料、写作实用文章的应用写作在人们日常生活、学习和工作中使用范围广，使用频率高，地位和作用日益突出。从党政机关、企事业单位、社会团体的日常工作，高校学生的毕业论文、公务员考试，到网络、手机等新媒体中的博客、微博、电子邮件、短信，都离不开应用写作。能否得心应手地撰写应用文，已经成为衡量一个人工作能力高低的重要标准之一。作为社会主力军的大学生，只有善于利用语言文字来对现实的信息材料进行合理加工，善于按照各类应用文的写作范式、要求写成应用文来解决实际问题，才能使自己的生活、学习和工作更加顺畅，更加有利于自己的长远发 
展。鉴于此，我们编写了此书。 
本书以由浅入深、循序渐进的方式展开讲解，以合理的结构和经典的情景范例对应用文写作的各种方法与技能进行了详细的介绍，具有极高的实用价值。通过本书的学习，读者可以掌握应用文写作的基本知识和应用技巧。 
相比其他教材，本书具有以下鲜明特点： 
??内容全面，逻辑严谨  
本书全面讲解了应用文写作所涉及各个方面的理论与技巧，包括应用文概述、日常类应用文、党政机关公文、通用事务文书、经济文书、公关礼仪文书与传播文书等全方位的知识。 
??案例丰富，情景逼真  
本书的展开与讲述，不是死板的理论灌输，而是通过模拟现实环境的情景引导、真实生活中的案例讲解，来帮助读者理解应用文写作的相关理论与技巧。 
??聚焦能力培养，知识结构合理  
本书从全面提升大学生应用文写作能力的角度出发，采用理论与实践紧密结合的方法，将凝练的理论介绍与实用的能力训练有机结合，使读者了解应用文写作的基本理论并能够在能力训练和技巧培训过程中提高自身应用文写作能力。 
??技能与思政教育紧密结合  
在讲解应用文写作专业知识的同时，紧密结合思政教育主旋律，从专业知识角度触类旁通引导学生提升思政品质。 
本书由段御宇、严雯韬、赵琴担任主编，王慧瑶、肖丽、朱丽莉担任副主编，杨文洪、张珣、毛丽、熊邦婧、赵薇参与编写。 
由于作者水平有限，难免有不当之处，欢迎广大读者批评指正。 
编 者

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应用文写作 本书围绕大学生应用文写作能力培养展开讲述，循序渐进地讲解了各种应用背景下的应用文写作的基本特征和具体应用的方法与技巧。

应用文写作本书围绕大学生应用文写作能力培养展开讲述，循序渐进地讲解了各种应用背景下的应用文写作的基本特征和具体应用的方法与技巧。