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本书主要介绍世界旅游业和我国海外旅游客源市场的基本格局与前景，以及我国主要旅游客源国和港澳台客源地区的基本情况。全书共6 章，以2015 年来华旅游人数位居前列为标准，同时综合考虑影响力情况，共选取亚洲和太平洋地区、欧洲、中东及非洲、美洲等地区的41 个旅游客源国及我国的港澳台地区，主要介绍它们的自然地理、历史人文、经济发展、政治状况、文化传统、民俗风情、旅游资源与旅游业等。本书条理清晰，重点突出，通俗易懂，并且注重理论与实践相结合，方便学生按图索骥，学以致用，具有较强的实用性。本书为高职高专旅游管理专业系列规划教材之一，既可作为高职高专旅游管理、导游、酒店管理和旅游英语专业的教材，也可作为从事旅游管理工作者的参考读物。

第1 章 世界旅游业和中国大陆的客源市场 ···································································· 1
1.1 世界旅游业 ························································································ 1
1.2 世界旅游区 ··························································································· 5
1.3 世界旅游客源市场 ·················································································· 9
1.4 中国大陆的旅游客源市场 ································································ 11
本章小结 ····························································································· 16
复习思考题 ······························································································· 16
第2 章 亚洲和太平洋地区主要客源国 ········································································· 17
2.1 日本 ······························································································· 17
2.2 韩国与朝鲜 ················································································· 27
2.3 蒙古国、哈萨克斯坦、吉尔吉斯斯坦 ····································································· 36
2.4 新加坡、马来西亚、泰国 ········································································· 46
2.5 菲律宾、印度尼西亚、越南 ······································································· 59
2.6 印度、巴基斯坦、尼泊尔、斯里兰卡 ····································································· 71
2.7 澳大利亚、新西兰 ················································································ 86
本章小结 ··························96
复习思考题 ······························································································ 96
第3 章 欧洲地区主要客源国 ·········································································· 97
3.1 英国 ······································································································ 97
3.2 德国 ········································································································ 105
3.3 法国 ············································································································ 112
3.4 意大利 ·································································································· 120
3.5 俄罗斯 ········································································································ 126
3.6 西班牙、葡萄牙 ························································································· 134
3.7 比利时、荷兰、奥地利、瑞士 ································································· 142
3.8 瑞典、丹麦、挪威、芬兰 ········································································ 155
本章小结 ········································································································· 168
复习思考题 ··································································································· 169
第4 章 中东及非洲地区主要客源国 ··········································································· 170
4.1 沙特阿拉伯 ·································································································· 170
4.2 以色列 ··································································································· 175
4.3 埃及 ········································································································ 179
4.4 南非 ·········································································································· 184
本章小结 ····································································································· 188
复习思考题 ································································································· 189
第5 章 美洲地区主要客源国 ······································································ 190
5.1 美国 ······································································································ 190
5.2 加拿大 ································································································ 199
5.3 墨西哥 ······························································································ 205
5.4 巴西 ····························································································· 212
本章小结 ···························································································· 218
复习思考题 ······························································································· 219
第6 章 中国港澳台客源地区 ································································· 220
6.1 香港 ···································································································· 220
6.2 澳门 ································································································· 229
6.3 台湾 ···························································································· 235
本章小结 ······························································································ 244
复习思考题 ···························································································· 245
参考文献 ························································································· 246

随着我国旅游业的快速发展及入境旅游人数的增多，作为正在从事和即将从事旅游业的人员来说，必须了解、熟悉和掌握我国主要旅游客源国家（地区）的相关情况，特别是要熟悉、掌握主要旅游客源国家和地区的自然地理、历史人文、经济发展、政治状况、文化传统、民俗风情、旅游资源与旅游业等方面的内容，这样才能了解客人、尊重客人，针对特点开展服务，有效提高服务质量，促进我国旅游业更好更快的发展。
为了适应新时期我国市场经济对旅游类专业人才的需求，我们在总结多年来旅游管理专业理论与实践教学经验的基础上，以学生为主体，以市场为导向，以提高学生实践能力为目标，反复探讨，与时俱进，去芜存菁，于2009 年出版了本教材，并于2016 年进行了修订。
本教材内容丰富，知识性强，具有以下主要特点：
1．科学性。本书作者既有多年在旅游院校从事旅游专业教学工作的经验，又有丰富的旅游企业涉外工作经验，拥有广博的理论材料，以及丰富的实践感受，保证了本书内容的准确性和科学性。
2．实用性。本书针对高职高专学生的特点，理论知识本着“实用、够用”的原则，不做过度的延伸，尽量缩短理论与实践的距离，并注意突出趣味性。客源国（地区）基本按照六大旅游区的顺序进行介绍，读者可以非常方便地按图索骥、随用随查。
3．针对性。本书内容紧扣我国主要旅游客源国（地区）的实际进行介绍，突出重点，详略得当。同时，考虑了高职高专教学的实际，内容编排上均为摘要性的介绍与讲解，易于进行教学。
本书为高职高专旅游管理专业系列规划教材之一，既可作为高职高专旅游管理、导游和酒店管理专业的教材，同时也是从事旅游管理工作者的理想自学读物。
本书的再版修订，由浙江工商职业技术学院的熊国铭任主编，姜坤任副主编，负责拟定修订计划、相关要求并提出具体意见，并参与具体篇章的修订。其他参与修订的人员有丁春文（浙江工商职业技术学院）、陈乡（浙江工商职业技术学院）、傅远柏（宁波城市职业技术学院）。各章修订的分工如下：第1 章由丁春文修订，第2 章由熊国铭和姜坤修订，第3 章由熊国铭修订，第4 章由姜坤修订，第5 章由陈乡修订，第6 章由傅远柏修订。全书由熊国铭总纂修改、终审定稿。
在本书的编写过程中，我们拜读了国内外许多专家和学者的专著，参考了新华网、中国旅游网和百度百科等网络资源，并借鉴了其中部分内容，在此谨表谢意！但由于编者时间和水平所限，书中难免会有错误和不妥之处，敬请专家和读者不吝指正，以便再版时修订完善。

旅游管理

熊国铭，2001.6至今，任浙江工商职业技术学院工商管理系旅游教研室主任。多年来，主要承担《客源国（地区）概况》、《餐饮服务与管理》、《旅游管理学》、《酒吧服务与管理》、《前厅客房服务与管理》等课程的教学工作，积累了丰富的教学经验。

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